How much is a new logo or corporate identity?

By: mediacake

Ok how much do you want to pay?

What’s it worth to you?

The logo on the left here leaves us wondering who signed it off before being blown up to the signboard its currently displayed on (apologies for the easily offended) but come on, somebody must have seen something a bit heckle factor about it surely.

And if you still haven’t noticed “look again”.

The price of a quality logo or ID greatly varies depending on the size and scale you wish your new or updated company image to be seen, for example are you a small shop selling unbranded pastries or are you an internet leader taking 1000s of visits per day with cash payments for your goods or service.

If we are happy with our family run pastry shop with no plans to expand then lets call it by our family name and (pastries) underneath, a nice homely typestyle and “token” basket art underneath should do the job, Cost = minimal.

The family works hard, the pastries are the best in town and the demand is huge…now what?

Let’s suggest a pastry shop is to expand into a franchise of many outlets and needs to be recognized on every bag, tray, delivery van, uniforms and of course your business stationary and marketability for the next 10 years. The business requires an image and “brand” to communicate to its consumer market that its a trustworthy household name, recognised as the expert pasty maker in town and that its all so good it has a nationwide or depending on its success, a global demand by its consumer market.

Finding the right people that take time to understand and realise the business objectives will be the key to acquiring the, brand and impact the business needs to succeed. Your chosen team will use the time to visualise exactly how to communicate the business strategically to the target market intended.

We can guarantee the first visual concept is not going to be enough as there is so much at stake here. The process will take longer and be backed up with many ideas, conferences, chats, bar room banter, jokes until the “genius” answers pop out. This is all relative research as its how the consumer receives and remembers your logo / brand that counts, because if we choose wrong or go with our self indulgence or own egotistical ideas we could mess it up big time, a bad logo/id could do more damage than good if not thought about correctly.

A number of factors have to be taken into consideration when designing a logo, such as how many logo concepts need to be presented, how many revisions are required, how much research is required, the size of the business and its future objectives.

The logo should communicate the product on offer, be well designed, it should reflect the approach of business, its position within its current market and be memorable in its own arena.

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